Building an audience seems more difficult than it is.
If you’re in a room full of your ideal readers/clients, it wouldn’t feel that way, right?
So where is that room full of exactly the people you’re targeting?
Now that you’ve chosen your audience, let’s talk about where you can find them (and where they can find you).
“Clients aren’t hard to find. You’re hard to find.” — Maya Sayvanova (I don’t normally quote myself, but I just love this one)
Here’s what you need to do to discover your people.
Find the 2 key online platforms where your audience is.
Become an expert in those two platforms. What are their best features? What do the most popular people on these platforms do?
Focus on these platforms for a few months and make the best of them.
Then, you can add another platform to the mix and test its results.
Find any industry-specific secrets. Where do corporations look for freelancers? Where do businesses look for software?
Find opportunities for crisscrossing audiences. Example: I could go talk on a podcast for single mothers and teach them how to create additional income streams with minimum effort. My audience isn’t all single mothers, but there’s an opportunity there.
In the next part, I’ll show you how to find the best (online) rooms for what you have to offer.
How to be in all the right places?
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