I’ve built my 6-figure business with one skill only: writing.
No ads. No video editing. No complicated funnels. No social media strategies.
Just writing.
That one skill, I cultivated as if I was tending a garden.
I was out there in the heat, sweaty and muddy. Every day, digging, pulling weeds, giving it all I got.
(Let me tell you, there was a lot that needed fixing in that garden.)
Some days, I’d find dead plants. Some days, my words did nothing for my readers.
It takes a while to figure it out.
But when you do…
You get to make $230K+ on Fiverr.
You get to attract copywriting clients worth $10K+ per order.
You get to have $1000+ months on Medium.
You get to sell products on Gumroad.
You get to attract thousands of Substack subscribers. (closing in on 1000 this week 🎉)
You get to build a high-profit, sustainable business you love.
If you already know your audience, and you hang out where they hang out — it’s time to learn how to write to make them LOVE you.
In short, how to write with charisma.
I’ve done the research for you and according to this Fortune 500 charisma coach, here are the three key elements of charisma.
Presence. When someone is giving you their focused attention.
Power. High-power charisma is also called authority charisma.
Warmth. When we first meet someone, we instinctively assess whether that person is a potential friend or foe.
“When you meet a charismatic person, you get the impression that they have a lot of power and they like you a lot.” — Olivia Fox Cabane, Fortune 500 Charisma Coach
So far, so clear. Right?
But how do the key elements of charisma translate into writing?
Read on to find out.
How to write with charisma
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