The copywriting strategies no one has told you
See you in New York 🗽
Happy Monday!
Do you have something you’ve been dreaming of since you were a kid and somehow never got around to it?
To me, that’s visiting New York.
And for a poor kid from Bulgaria, that was a big dream.
When I was a teen, my dad’s business took off and things started to look up. At 18, I got accepted in NYU but my dad’s business collapsed the same year. So I couldn’t go.
When I was 23, I went to a Work & Travel program in USA. However, because of my boyfriend at the time, I ended up in San Diego. (Men!)
Well, the time has come 🎉
I’m leaving for New York end of this week. I will be away for 2.5 weeks.
When I return, I’ve planned a new webinar for you: Marketing for Solopreneurs Who Hate Marketing + a lot about how to sell coaching as a service (because I see that’s what many of my subscribers want to do).
But my time in New York will be time for exploration and inspiration, not time for writing.
Luckily, I’ve written over 250 issues of Smarter Solopreneurs and some of them have “blown you away” (your words, not mine).
The next 6 newsletters you’ll get will send you back to some of my best work. Posts that will give you clarity, direction, motivation, skills, marketing and sales know how.
Don’t skip them!
We’re kicking off the 3 weeks best-of series with 5 copywriting-based strategies that will help you 10x the value of your writing—whether you’re writing your newsletter or a sales page for your products & services, this is how you impress & sell.
Let’s dive in.
10X the value of your writing
Even if you feel like writing is easy…
Writing to sell is hard.
And I know how many of you feel about this word: selling. Blah!
It’s so encouraging to see how Substack creates paid subscribers out of thin air. You write your usual things, go about your usual day, and boom, a paid subscriber out of nowhere.
Nice!
Easy!
So why are you reading this?
Substack is about to become highly competitive.
It’s already happening. Michael Simmons (blockbuster.thoughtleader.school) called it “Subscription shock.”
Growth Rate: At first, readers subscribe to many publications. But as they build up a base of people they subscribe to, they get more discerning.
Churn: Once readers realize how much they’re spending and that they’re not actually reading what they are paying for, they unsubscribe from lots of publications.
Survival Of The Favorite: People stay subscribed to a handful of their favorite newsletters.
And how do we become people’s favourite Substack?
Enter copywriting.
Copywriting is a highly undervalued marketing skill.
Here’s something I want you to remember:
Copywriters are the most expensive people in the room.
They can sell fridges at the North Pole.
Copywriting is about WAY more than just writing.
It’s about:
Buyers psychology
Positioning
Market research
Testing (so knowing how to read the numbers)
Understanding the different marketing channels
And then there’s some writing involved
More Substackers need to learn & use copywriting principles.
To read the full 10X The Value Of Your Writing post, click here.
See you soon!
Maya
Maya, good for you, have a blast.
New York City can be an amazing place. Mayor Zohan Mandami is a superstar, he’s doing so much for New York City. I think you’ll love it.
Write a post when you return. 🩷
How was your trip to NYC?
I'll send you a post when the redo is complete. Kristi Keller is great; she's going to help me with the back bar. I don't have patience with all the tech. It's taken a while, but I finally have a direction.
Sending hugs, Lulu