10x the value of your writing and your paid subs
Deep dive into copywriting techniques.
Even if you feel like writing is easy…
Writing to sell is hard.
And I know how many of you feel about this word: selling. Blah!
It’s so encouraging to see how Substack creates paid subscribers out of thin air. You write your usual things, go about your usual day, and boom, a paid subscriber out of nowhere.
Nice!
Easy!
So why are you reading this?
Substack is about to become highly competitive.
It’s already happening. Michael Simmons (blockbuster.thoughtleader.school) called it “Subscription shock.”
Growth Rate: At first, readers subscribe to many publications. But as they build up a base of people they subscribe to, they get more discerning.
Churn: Once readers realize how much they’re spending and that they’re not actually reading what they are paying for, they unsubscribe from lots of publications.
Survival Of The Favorite: People stay subscribed to a handful of their favorite newsletters.
And how do we become people’s favourite Substack?
Enter copywriting.
Copywriting is a highly undervalued marketing skill.
Here’s something I want you to remember:
Copywriters are the most expensive people in the room.
They can sell fridges at the North Pole.
Copywriting is about WAY more than just writing.
It’s about:
Buyers psychology
Positioning
Market research
Testing (so knowing how to read the numbers)
Understanding the different marketing channels
And then there’s some writing involved
More Substackers need to learn & use copywriting principles.
You should, too, if you want to:
Get more paid subscribers
Keep more paid subscribers
Boost your credibility and be perceived as a thought leader in your field
Make people pay attention & subscribe in the first place (hard to get paid subscribers without free subscribers)
Ready? Let’s behind