From 5 to 7 figures as a solopreneur
What 7 figure solopreneurs do and we don't (but we could)
There are solopreneurs and then there are solopreneurs.
There’s me and you, and then there are solopreneurs with book deals, 500K+ following and millions in revenue.
How do we bridge the gap?
How do we go from here to there?
Is it just a matter of putting in the work every day, or do successful people do something differently?
I did the legwork and it’s both.
Yes, successful solopreneurs put in the work — but they think differently and focus on different things.
Let’s “steal” some of their strategies, shall we?
Secret to Success: 7-Figure Solopreneur Secrets
In this newsletter:
How to write less but publish more.
How to edit ruthlessly.
How to get more exposure. For paid subscribers only.
How to create absolutely irresistible products (fast). For paid subscribers only.
How to write less and publish more.
In the 2-hour writer course, Dan Koe shares this strategy:
He writes one long-form piece of content per week (about 1000 words).
He sends it out to his e-mail list.
He breaks it down into posts for X that he publishes throughout the week.
He creates 1–3 LinkedIn posts out of it and puts them on LinkedIn.
He records a YouTube video, which is basically him reading his newsletter out loud. His videos are very simplistic.
Marie Forleo shares a similar strategy in B-School.
“There’s always something that can be reused or built upon, especially out of a successful piece of content.” — Marie Forleo
I’m currently writing 4-5 long-form pieces of content per week and I’m starting to get the feeling that I’m working too hard.
Maybe it’s time to reconsider.
How to Create Best-Selling Mini-Products, Fast
A quick stop for a promotion.
Many solopreneurs postpone the creation of a product for months (if not years).
It's time to change the way you think about digital products--and create your own library of resources to sell.
Learn more and get the How to Create Best-Selling Mini-Products, Fast e-book here to completely transform your business. (This is free for paid subscribers)
How to edit ruthlessly.
First, let’s make one thing clear: I haven’t heard of a top solopreneur who can’t write.
Writing changes lives.
Second, this is a phrase I once heard from a creative writing teacher:
“None of the writing you know and love was a result of the first draft.”
It’s true for fiction and it’s true for writing online.
Successful solopreneurs take the time to:
Write messy first drafts.
Leave their first drafts for a few hours (or days).
Come back and see their writing as a reader.
Cut anything that makes them distracted.
Fix anything that has potential.
Learn and follow structures. Restructure the draft, if necessary. Read more about structures here.
Learn how to draw out emotions through words. Choose every word carefully. Learn what words evoke what emotions here.
Put a call to action in the end.
How to get more exposure.
Poor solopreneurs focus on making things better.
Rich solopreneurs focus on getting seen.
I already talked about Kanye West’s ridiculous but hyper-successful Super Bowl ad.
The story, if you don’t know it, is that Kanye West spent $7 million on a Super Bowl ad spot, and didn’t have money left to shoot the ad.
So he recorded a super basic video on his phone, saying he has some shoes on his website.
The ad brought in $19 million in revenue, plus a ton of additional opportunities.
Really makes you think about the importance of getting seen, right?
Here’s how you can get more exposure even if you don’t have $7 million for a Super Bowl ad spot:
Add one more social media platform to your current publishing strategy. I know social media can be overwhelming, but just adding one more platform can’t be that hard, right?
Show up more often. Stop feeling shy — post content & promote yourself every day. On X, do it a few times a day.
Help others with exposure and ask for help. When you share others’ work, they’re willing to share yours. I devote one hour per week to reading new things; then I share the good ones and promote their authors repeatedly.
Build something in public. People love a live story.
Learn how to write irresistible social media content. You can read more here.
How to create irresistible products.
The best way to make a lot of money online is to sell products.
The best way to create products you know you can sell is to:
Build an audience — which is basically getting exposure + starting an e-mail list.
Research what people want instead of just creating what you want to create. This will be our focus in this section.
Do basic keyword research.
I use Ahrefs free keyword tool. It’s simplistic but gives you enough information to see what people want.
To do keyword research in Amazon, you can read more about Helium 10 here.
Monitor your data.
Notice which pieces of content do best. Consider creating products based on them.
Here are my top 5 articles on Medium.
It’s not immediately clear what type of product I can create based on these, but they do give me some direction. My readers are interested in:
Personal development
Writing advice
Making money
Quitting their jobs
Now, I can write a few more pieces on each of these topics and continue to monitor the results until the data is clearer.
Start small.
Don’t go for huge complex products. Instead, start with a few mini-products that solve specific problems.
Mini-products:
Are specific and helpful.
Are easy & fast to create.
Are priced between $10 and $20.
Are easier to sell.
Serve as great building blocks for a big future product.
All paid subscribers to One-Person Business Success can get the How to Create Best-Selling Mini Products, Fast e-book for FREE here.
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If so, restack it so others can see it too. ❤