Action List to Start Selling Your Black Friday Offer NOW (Marketing)

And to create it, if you haven't yet.

November and December aren’t just months on a calendar — they’re the goldmine season.

These two power-packed months are when sales skyrocket, wallets open wide, and opportunities explode. 

Which is why in these last 60 days of the year, smart moves can make all the difference.

You know what this means? 

If you’ve made $0 as a solopreneur this year, you still have time to earn BIG before it’s time for pumpkin pie. 

• November & December are the most profitable months on Etsy.

• Shopify reported its merchants collectively reached $7.5 billion in sales globally over Black Friday and Cyber Monday in 2021.

• Many subscription box companies, including HelloFresh, FabFitFun and others, report that 30–50% of their annual new subscribers sign up during November and December, with a significant share around Black Friday, Cyber Monday, and the pre-Christmas period.

And yet…

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Most solopreneurs don’t sell on Black Friday. 

That’s based on my very extensive research with 9 replies. 

But also based on my 10 years of experience working and talking with thousands of solopreneurs. 

• They don’t know what to sell. 

• They don’t know who’d buy it. 

• They don’t know how to reach the people who’d buy it. 

Which is where I come in. 

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You’ll be ready to start selling by the end of the day. 

Here’s how: 

• We already covered the what of your offer here and here. Go back and read these, if you haven’t. 

• The who: below, I’m giving you a 2-min trick for diving deep into your ideal buyer’s mind. 

• The how: below, I’m giving you a step-by-step action list for the how. 

• Plus, I’ll be helping you polish your Black Friday offers during today's Ask-Me-Anything session (9–11am ET every Tuesday). 

Let’s start. 

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Who will buy your offer? 

To make your limited-time offer fly off the shelves, you need to target not just any ol’ ideal buyer: you need to target the ideal buyer who’ll be easiest to sell to. 

This means you have to be smart about your targeting — and in your case, a big part of targeting is how you describe your offer so that the right person feels compelled to buy it. 

I have a little trick for you to do that, and it takes 2 minutes. Ready?