🧠 Business Planning for Solopreneurs
Learn how to plan for success and you'll get it.
Most solopreneurs don’t plan—especially beginners.
Why would you? Every guru is out there telling you to dive in and “just write,” “just be you,” “just show up consistently,” “just post more.”
If “just do it” was a great business strategy, Nike wouldn’t be giving it away for free.
Beginners should test to see what works, yes—but test what? Test how?
Like, seriously, do you have any idea what you’re even going for?
Probably not.
Not because you’re stupid. It’s because it’s difficult to do both those things:
Think strategically: Look at the big picture, define your vision, and connect the dots.
Think in detail: Research, create, analyze trends, and execute tactics that align with your strategy.
These are two totally different skill sets. They require completely different actions.
And while everyone focuses on giving you your daily hacks, I want to talk direction.
Because:
If you want to hit six figures fast, don’t focus on Substack.
If you want to grow an audience alongside your day job, don’t buy my Fiverr course.
If you want to sell products online, it’s not about growing an audience.
Optimize to maximize. You have more control over your solopreneurship journey than you think.
But let’s start at the beginning.
The 3 Steps of Business Planning for Solopreneurs
Step 1: Define Your Priority Business Model
If you define your priority business model, you’ll always know exactly what to do and what to expect from your solo business (financially).
Step 2: Learn the Business-Model-Specific Strategies for Solopreneurs
Be in control of your results, cut your success time in half, and scale effortlessly by mastering the skills that work for your business model.
Step 3: Plan for What You Want
Set realistic expectations and plan accordingly. There’s nothing you can’t achieve if you know what you want. Focus is a superpower.