Strategy gets bad rep because of big businesses.
Big business strategy is boring as hell.
They build it in boardrooms. They build it by consensus. They use spreadsheets, projections, and politics. Their value proposition is often built to protect what already exists and make investors happy.
That’s why when I tell solopreneurs they need a strategy they’re like HUH?!?
But what if I told you that there is a way to build out a strategy that keeps you at the centre. Strategy that keeps your business grounded into your personal skills, goals and beliefs while also ensuring it serves the world and makes you money?
This will allow you to build a business full of meaning.
It’ll keep you excited about doing the work you do, and help you create leverage, put risk & contingency plans in place and overall build a solid business. A business you can sell one day, if you want to.
Here are the main elements of any business strategy—and why each needs attention.
Vision & Mission
Why it matters:
So you don’t build the wrong business: one that burns you out, bores you, or forces you to play someone else’s game.
This keeps you connected to why you’re doing this in the first place, and helps others connect to it too.
Strategic Goals