Having the right stack of offers can make you a millionaire, and I’m not overpromising.
Have you ever been in a store where you want to buy 100 things? Maybe IKEA?
Or to a person’s website where you wish you could buy everything they offer? (I want Marie Forleo’s B-School, Time Genius and The Copy Cure, thank you very much.)
That’s how great offers work. They make you feel like “Urgh!! I gotta have this!!”
But most solopreneurs struggle to design even one great offer.
It’s normal they struggle. Designing a great offer is a BIG undertaking with many moving parts.
And the stakes are insanely high. The wrong offer won’t sell no matter how hard you push it. Sooner or later, you’ll burn out and give up.
The right offer will “fly off the shelves” effortlessly and your business will gain momentum.
When
created Writestack.io , things finally started clicking after 2 years of struggling.When I started offering to write about pages VS just website copy, people started throwing money my way. It turns out no one knows how to talk about themselves.
If you want:
Effortless sales
More money
Predictable momentum
You need an offer that works.
Most information on creating irresistible offers is confusing.
There’s no lack of “design your irresistible offer” advice online and it’s mostly good but:
It either gives you only a part of the full picture
Or it’s custom, 1-1 advice, which is expensive.
This here is the only framework you can find online that gives you a full list of decisions you need to make to design your irresistible offer.
The problems with most offers.
Most offers fail because they’re unclear. People have no idea what they’re buying.
That’s not your fault. The internet flipped marketing upside down.
It used to be:“Here’s a product. Market it.”
Now it’s: “Here’s a problem. Create a marketable solution.”
And in trying to create “unique” solutions, solopreneurs overcomplicate everything.
When you’re unclear on what you’re offering, your audience becomes unclear on what they’re buying.
The process is frustrating and ineffective.
But by the end of this post, you’ll have it figured out.
Here are the decisions you have to make:
Decide who to sell to. We’re looking for a specific type of client.
Decide what to sell. This includes two sub-decisions.
Decide how to sell. How to sell, not how to get attention.
Decide how to position your offer. It’s easy. It just takes answering two questions.
Decide on pricing. I bet you’re getting pricing wrong and it’s a key factor in designing an offer that works.
The personal factor. Because you’re a solopreneur and if you don’t love your business, you might as well go back to your job.
How to speed up success. This little mind shift will change how you launch your offer.
Below, I will break these decisions down further so you know exactly what you’re doing.
Who to sell to.
Decision 1: B2B or B2C.
B2B = business to business. This is when you sell to businesses. Here, clients usually have bigger budgets.
B2C = business to consumer. This is when you sell to consumers. Here, clients are more, they buy more emotionally, but spend less per sale.
Decision 2: Specific ideal client.
Find a group you can describe in 1–2 words—preferably a group you’re a part of or a group you have experience working with.
Parents / Mothers
Solopreneurs
SaaS founders
Teachers
50+ fitness beginners
And more…
Specificity is leverage. Just make sure the market is big enough unless you’re selling very high-ticket offers.