Decide Who You Are

Real quick on standing out.

Ahh, the just do it advice. It never gets old.

Start the thing. Launch the offer. Hit publish.

It’s not a bad advice. Doing creates feedback loops. Feedback loops raise your standard, which makes you raise your skill.

If only your mama gives you feedback, you’re in deep trouble.

But you don’t need feedback on everything. Sometimes—more times than you think—you gotta call the shots.

I wish solopreneurs had more agency; more confidence to do this.

Because you don’t need feedback to decide whether you’re cooking for vegans or steak lovers. Whether you’re writing for founders or first-time freelancers. Whether your t-shirts go with heels and a blazer or sneakers and yoga pants.

Branding is intentional.

It doesn’t just happen while you’re just doing it.

From what I see, the solopreneurs who struggle most with standing out are the ones who do without direction.

They come to me and say, “But people only want to read this and I want to write that.”

Well, not true. The problem is, you didn’t make it clear enough you want to write that, so the people who want to read that never learned you existed. It’s because you just started and just tried anything.

Or you let the audience decide your brand. If you let the audience decide what you’re serving, we’d all be serving the same things: the things that sell best.

What a shitty world that would be.

So yes, start. Do. Ship.

But before you do, decide:

• Who do you want to be?

• If that’s difficult to answer, who would you never want to be in a million years? Then do the opposite.

Your audience doesn’t get to decide everything. You choose your brand.

If more solopreneurs understood this simple truth, they wouldn’t need branding courses.

Clarity first. Action second.

That’s how you stand out, effortlessly.

A few things

you can read in my paid stack:

• How to 10x the value of your writing to attract bigger clients and more paid subs.

• Unstoppable clarity for solopreneurs.

• My Fiverr strategy that made me $250K+ on the platform.

• Coming this week: the first video from my copywriting program.

Till next time,

Maya