Discover More People Who’d Want What You Sell.

Tap into your cross audiences.

Say you’re a freelancer offering voice-over services. 

I assume you’re targeting solopreneurs and small businesses who don’t have the budget to hire a big studio for their video needs. Maybe you’re even targeting a particular industry? 

Say you regularly create authority-building content for your audience (which I hope you do). 

Now say you’re out of ideas. You can feel your audience getting a bit bored with you. You don’t know what else you can say to serve them & you have no idea how to attract new readers/listeners/viewers.

That’s when it’s time to tap into cross audiences.

This means finding your audience someplace else. 

Maybe in a relationship podcast? Maybe in a health publication? Maybe in a parenting blog? 

What else does your audience do other than work? 

Example: I recently wrote an article called Women Will Rule The World, But Will We Make It Better?

It’s an article about gender issues in today’s society. 

Nothing to do with being a solopreneur.

But at the end of the story, I still gently invited solopreneurs to join my newsletter.

And a few did.

Because some solopreneurs are women who think about gender issues in today’s society, and they’re like, “Hm, I like how she thinks, and she could help me grow my business. Sold!” 

I often get asked how I work with my husband (also a solopreneur), and we haven’t killed each other yet. There’s a cross-audience topic I could pitch to a relationship podcast.

Or how I publish consistently even when the kids are sick (simple: I’m always a few articles ahead of schedule). Maybe a pitch for a parenting blog?

You see, your audience cares about so much more than your usual topic. Why not meet them there?

Marie Forleo calls this a cross-audience. It’s an excellent way to reach more people and get more content ideas.

Nice, right? 

It’s time you spread your awesomeness far and wide,

Maya

PS. Do you already have an idea for a cross-audience you can talk to?