Don’t Be Better. Be Different.

Here's how.

The pursuit of better kills solopreneur businesses every day.

Solopreneurs work hard to be better—better writers, better designers, better marketers, better salespeople.
And yet, the results don’t come.

They wonder what’s wrong.

The problem with better is that it’s meaningless from a branding perspective.

Become better—for yourself.

Work to be a better writer. To develop better ideas. To explain them more clearly.

Read. Edit. Study data. Sleep more. Eat better. Move your body. That’s becoming better, and it works. But it’s hard to market.

Because what’s better for you isn’t necessarily better for anyone else.

Become different—for your audience.

When it comes to marketing, better is invisible. Different stands out.

Different feels risky. But it doesn’t have to be complicated.

You can stand out with small shifts:

• Writing shorter or longer than the norm.

• Posting daily instead of weekly—or monthly instead of daily.

• Bringing in deep research. (Michael Simmons spends 10–20 hours researching every article.)

• Curating insights. (Katelyn Bourgoin breaks down buyer psychology used by big brands.)

• Adding a little extra. (I put my web copy in polished mockups.)

• Offering mini-products instead of high-ticket courses.

Different is enough. Different in your way is even better—it attracts the right people and keeps you engaged.

You’re already good enough to get attention. Sure, keep getting better. But that’s for you.

For your audience? Find your way to be different.