If you have a business that makes $100 and you want it to make $100,000, you’re probably making one common mistake:
You think scaling means doing more of what you’re already doing.
It doesn’t.
Scaling a business requires an entirely different set of skills from the ones you needed to make your first dollar.
By the end of this newsletter, you’ll know exactly how to scale your business.
Scaling is the difference between doing okay and making millions.
If you learn how to scale, sky is the limit.
Here, Dan Koe talks about how he’s reached $100K per month as a solopreneur.
He talks about limiting beliefs and content & product systems, and that’s all valid, but I find many solopreneurs know this part.
What they don’t get is the scaling mechanism behind it.
How do you go from 1 person reading your content to millions?
How do you go from 1 person buying your course to millions?
That’s what we will discuss today.
In this newsletter:
What is scaling (really)
Why most solopreneurs struggle to scale
The first step from $1 to $100K
The 2 ways to scale a solo business, explained
Pricing VS scaling:
What is scaling?
Scaling means growing a business in a way where revenue increases faster than costs.
Most solopreneurs either don’t know or ignore this definition.
They focus only on the “growth” part. But if you’re working double the hours and paying yourself an hourly rate (as you should), is that really scaling — or just growth for growth’s sake?
Why most solopreneurs struggle to scale
The very traits that make you great at starting a business often make it hard to scale one.
You value independence so much that you ignore what the market actually wants.
(You can be yourself and give the market what it wants — if you scale the right way.)You prioritise quick pay over long-term leverage: products, systems, audiences. You deliver on your current clients, but if they go away, you have no idea where the next client is coming from.
You’re a perfectionist who struggles to trust others or even tools.
You already feel maxed out, so scaling feels impossible.