Easy Medium & LinkedIn hacks.

Jul 11, 2023

I’m like a broken record sometimes.

I keep telling you to post content online, but do I tell you how to do it to get maximum exposure?

No, I don’t.

The reason is simple: I don’t believe in today’s hows.

I don’t like how digital marketing gurus continue to pour platform cheats & hacks into my brain even after I’ve said “When.”

I believe in content. Good, old-fashion content. If you get that right, you won’t need any hacks.

I don’t know if I’ve told you this, but my first-ever article on Medium got 6K+ views, and my 20th got 82K views.

I barely had any followers and knew nothing about how the platform works.

That being said, every platform has a few tricks that could help you get traction much faster.

Here are the foundational tricks for Medium & LinkedIn.

Medium.

Post *good* stuff at least 4-5 times per week. Daily posting isn’t necessary if it’s going to affect quality.
Aim for stories that are 4-7 minutes long (which means between 800-1800 words). These do best on the platform.
Post in relevant Medium publications. The more, the better.
Try to stick to a general topic, though you could explore multiple angles. For example, if you write about entrepreneurship, you can still write about how it affects relationships.

LinkedIn.

Short posts have better reach than articles. However, articles bring more credibility. Try to post 1-2 short posts per day and 1-2 articles per week.
Distribute your articles using short posts. Re-use the content from the article in the post.
Longer articles do better on LinkedIn - 1500+ words. You still need good words, of course.
Stick to work & business-related content. If you own a yoga studio, for example, write about how you manage it or how you use yoga tricks to handle work-related stress. LinkedIn is a network for professionals: be respectful of that.

I think I’ll try to figure out Gumroad & Twitter next. Would you like to hear more about them?

Sending you lots of platform-related luck,

Maya