If you’re looking to monetize your skills by writing educational content or creating educational products, but:
You’re not getting the attention you want
You’re not getting the sales you want
You’re not communicating your ideas in an effective way.
There is a way to fix that.
Most of you are writing things that are genuinely smart, practical, even life-changing…
But few people get to the last paragraph.
Even fewer act on your advice.
You think it’s because:
“People don’t care about my topic.”
“I’m not successful enough and lack credibility.”
“I just need more visibility.”
No.
The real problem is both simpler and more uncomfortable.
You don’t need to sound smarter. You need to make people feel smarter.
Your content doesn’t make people excited.
Learning isn’t logical. It’s emotional.
You don’t teach by explaining but by transferring state. You need to inspire. That’s goal #1.
The best content creators make you believe. They make you believe in yourself, believe in your dreams, believe in the platform, believe in whatever you desperately want to believe.
Because people don’t learn when they’re informed. They learn when they’re inspired. Ignited.
They have to want it. They have to feel a spark of energy in your words; the same energy you felt when you discovered it.
That’s exactly why we see creators who share the same advice get very different results. One gets 20 paid subscribers, 50 shares and a few client requests—the other gets peanuts.
If you want someone to pull out their credit card or share your post, you need to make them so incredibly energised that they can’t possibly stop themselves.
They need to think F*CK YES! the entire time they’re reading you.
And you can write F*CK YES content.
Trust me!
High-power writing is not a gift from God.
It requires knowing a few psychological rules and building the right process.
The typical advice for highly emotional writing is to write when *you* feel a strong emotion, but that’s super unreliable. What if you don’t feel any strong emotions this week??
Plus, the strongest emotion I feel lately is exhaustion from managing 2 businesses and a 4-person household. And that’s not the emotion I want to use in my writing.
Luckily, I’ve been at this for over 11 years now. I’ve written over 2000 sales pages for clients and have gotten over 23K followers and 8K subscribers with my articles.
If I counted on what I felt to write good stuff, I’d be back to an office job on year 2.
F*ck Yes content is your only chance to start selling.
If you get 1 million views tomorrow and your stuff are *yawn*—it’ll turn into the biggest regret of your life!
If you write about the most interesting topic in the world but the reader is bored by the second paragraph, what do you think will happen?
If you lower the prices to the lowest of the low, but readers just don’t “feel it”—don’t you think they’ll pay double to the next guy who makes them jump out of their skin with excitement?
Look, this is the Internet. The way to communicate ideas is primarily writing. Even with video, it’s writing, because pro video creators still write scripts.
So you can’t go around this. You either learn how to write to ignite, or you’re a dead man.
Here’s how to write F*CK YES inspirational content that energises your readers so much, they can’t help but want more.
Here are the science-backed techniques for making your readers addicted to your writing (or your viewers addicted to your videos) + one tiny shift from my process that exploded my results.
✨ The first realisation that will change your content forever. Super simple, yet few beginners realise this.
✨Cognitive Dissonance & Resolution - or how to create AHA moments for your readers EVERY TIME.
✨Emotional Contagion - plus an science-backed AI prompt to give you emotional words that will turn your content from yawn to EVERYBODY SHUT UP!
✨Self-Determination Theory - 3 things your reader needs to feel motivated. You’ll also learn to spot these in the content of successful creators.
✨ My dirty little secret - how I keep writing things that ignite people even when I feel like shit.