Find the best price (for anything)

Unless you're very cool, pricing matters.

Unless you’re very cool — which I’m not — pricing matters. 

The right price will help you: 

• Sell more 

• Sell to the right clients (you don’t want bad reviews and refunds, right?)

• Make the optimum profit per unit 

• Stand out in a crowded market 

Most online entrepreneurs don’t think twice about their pricing. Among the few who consider it, most will listen to ad…