Get Paid Subscribers, Part 2
Your sell-ready offer for this week.
Substack bestselling author Veronica Llorca Smith shared this note the other day:
If you’re not careful, you might miss the big lesson of this note.
It is this: successful authors try a lot of offers.
Within a few weeks, Veronica tried two different ways to boost paid subscriptions.
And trust me, those aren’t the only two offers she’s tried this year.
Always having an irresistible offer in your back pocket is what successful solopreneurship is all about.
I first launched my paid subscription on the 1st of December, 2023.
In the past year, I’ve tried 14 different offers to get paid subscribers.
Some were wildly successful.
Some didn’t work at all.
But I keep trying because:
It teaches me about what my subscribers want
It teaches me how to build better offers
It helps me grow my income
Anytime a paid subscriber asks me how to grow their paid newsletter, that’s exactly what I tell them.
Build an offer.
If it doesn’t work, build another.
Here’s what one awesome member of the Smarter Solopreneur community shared recently:
Well, it sounds pretty awesome. :)
To make it work, Mandy didn’t just offer a discount, though.
She offered 3 bonuses + a 30% off forever deal.
That’s what I want to help you do.
Build paid offers that make your subscribers say YES!
Today, I’m showing you how to do that by offering a self-assessment (quiz).
Why offering a self-assessment is a great way to attract paid subs.
Because:
People need clarity, especially if they’re beginners. Most of all, people lack clarity about themselves.
Everyone wants confirmation they’re on the right track.
Everyone wants advice that’s specific to their situation. A self-assessment could provide that based on results.
It’s perfect for both informational and entertaining publications.
, for example, who’s a marine biologist writing essays about experiencing nature, could design one to help her readers figure out how nature-friendly lives they live. Or what type of nature experience would be best for them.My “What type of a solopreneur are you?” assessment is one of my most successful offers, converting 8 paid subscribers on the spot. So I know it works first-hand.
Keep reading to find out:
How to create a professional assessment for your readers in less than an hour.
How to write a promotional e-mail for your offer that doesn’t sound like a promotional e-mail.
How to make your offer gotta-have-this-now irresistible.
If you become a paid sub to Smarter Solopreneur now (the yearly plan), you’ll also get one year paid subscription to the new newsletter I’m launching in January, Cool Tech for Solos.
In Cool Tech for Solos, I’ll send you the best software tools and monetization platforms for solopreneurs and writers.
We’re starting in January with posts about:
A tool you can use to find, email and close top-quality business leads as a writer — for FREE
A platform that shows you newsletter sponsorship opportunities— with a free plan and an affordable paid option
More about Gumroad - why it’s a great option and how to make the best of it
What the hell is Bluesky and should you be on it
What’s the best free alternative to ChatGPT that gives better answers? Here are a few and their specifics.
The 2-for-1 deal is only available till the end of December. ($258 → $129)
If you’re a beginner who wants to build a 6-figure solo business in 2025, this is the bundle you need → the best offers + the best tech to sell & automate your business.
I’ll see you on the other side, friends!