Good Strategy Is...

The shortest, most useful post on strategy you'll ever read.

A map won’t teleport you to your destination. But without one, you’re just wandering.

Your strategy is your map.

The problem is there are 100 ways to reach your goal… and 1,000 ways that look right but aren’t.

So how do you know?

Good strategy includes a business model.

A business model is how you make money. Who pays you? For what? Why? How?

You can sell se…