How To Compete With The Big Names

On Substack and everywhere.

There’ll always be someone bigger than you and that’s scary AF.

Big names come to Substack these days and attract thousands of subscribers (including hundreds of paid subs) in hours.

It seems unfair.

It deflates a lot of beginner creators and some of them say it shows in their results.

But the problem isn’t in the competition—it’s in the deflation.

Let…