How To Grow a Loyal Audience Faster (Realistically)
Plus all the wrong ways to "speed up" growth.
It takes years to build a true, meaningful audience online.
Sure, you can boost follower numbers with tricks and hacks, but if you want:
To become/create a recognisable brand
To sell out whatever you’re selling
To make six or seven figures consistently
To attract amazing opportunities
To be able to build your business around your life, not the other way around
That kind of success takes a huge, devoted audience that loves you for you.
The kind of audience Tim Denning, Dan Koe, Justin Welsh, Michael Simmons and other huge creators have.
And while building that kind of audience takes approximately a decade, maybe there is something you can do to speed up growth? Maybe save a year or two?
This week, I dive deep to uncover the best strategies for accelerating audience growth.
Secret to Success: How To Speed Up Audience Growth
The wrong way to speed up growth.
Be careful with bad advice. The wrong way to speed up audience growth is to:
Fall victim to shiny object syndrome. When you spread yourself too thin, trying everything and mastering nothing, your audience will get confused and write you off as an opportunist.
Focus too much on the outcome. When you’re all about instant results, your mind is focused on tricks and hacks instead of quality—and consistent, quality content is the one thing all huge creators agree on.
Start paying for an audience from the beginning. There are good options for attracting an audience faster if you’re willing to pay for it—but it’s expensive, and it won’t work if you haven’t built online credibility first.
Then, there’s the right way to speed up growth.
The right way to speed up growth involves a few key components.
Start with the right mindset. Accept that it will take long and you’ll approach building your business differently.
Learn to manage resistance. No human has ever done more than their best. Keep doing that, even when you don’t feel like it, and results will come.
Write about powerful ideas in a new way. No such thing as new ideas. Extract the ingredients of success to recreate powerful ideas.
Work on more than one platform. This is the easiest way to be seen and boost credibility.
Get better at self-promotion. Marie Forleo says marketing is empathy in action. Self-promotion doesn’t have to be sleazy. Just put yourself out there, offer to help, and re-share the great things people say about you.
In the beginning, do things that don’t scale to understand your audience. Talk to your audience, then use that knowledge in your content & products.
Become a part of the community. Support your peers and they’ll support you.
Practical advice:
Put these in a checklist, and make sure you see it every day.
Choose the hard way up, and you’ll have an easy life. Choose the easy way up, and you’ll have a hard life.
In the deep dive below, you will gain a deeper understanding of each step so you can show up as a smart, confident solopreneur and attract an audience that loves you. It’s 8 minutes of extra reading.
Attract an audience that loves you for who you are (faster)
Start with the right mindset.
The first and best thing you can do to speed up success is to accept that it will take years. This mindset makes you resilient to some of the most common mistakes people make: