Your business success comes down to one thing: selling more.
You want a bigger audience? “Sell” more of your free stuff.
You want to make more money? Sell more of your paid stuff.
You want to change the world? Sell more. Hobbies don’t change the world.
Selling is the essence of any business.
And the sales process always starts with an irresistible offer.
All successful solopreneurs can build irresistible offers.
Nicolas Cole has built a multi-million dollar ghostwriting agency through cold messaging. How? Irresistible offers.
Dan Koe has sold millions of worth of his digital products. How? Irresistible offers.
Irresistible offers:
Create instant pull
Make people read all you have to say (so don’t tell me short attention spans are the problem)
And most importantly, make people buy from you.
What is an irresistible offer?
There are two parts of an irresistible offer:
What you’re selling.
How you’re describing what you’re selling.
Ideally, you’d hit both right.
Most people online don’t even get one of these right. They sell what they want to sell, and describe it defensively — not to sell it, but to explain why it’s a great idea.
This is good news for you. Even if you get one of these right, you have a massive advantage.
But you’re part of Smarter Solopreneurs now. We don’t half-ass things here.
We’ve all seen irresistible offers online.
Here are just a few examples of short-version irresistible offers:
“The Copy Cure is a step-by-step online training course that shows you how to write copy that’s powerful, persuasive, and 100% YOU, so people will love — and buy — what you sell.” — Marie Forleo
“Create Your Niche Of One. Write Follow-Worthy Content. Monetize Your Creator Business. Get instant access to the 45+ module Creator Course, 80+ article strategy library, monthly templates, top content drops, and question forums for serious creators.” — Dan Koe
“This micro-offer strategy made me $16 million. Become a part of the Micro-Hacks Lab today for just $7 per month and get 77 science-backed micro-hacks. Each one of these has the potential to make you $1000 per month.” — Bushra Azhar
Even though it’s easy to recognize an irresistible offer when you see it — it’s the one that gets you to stop scrolling and pay attention — irresistible offers are difficult to create.
So let’s break them down and make it easier.
The elements of an irresistible offer.*
*Paid subs will also get access to the Irresistible Substack Description Webinar below.