🧠 Making $650K in sales through e-mail; finding sponsors and more.

Enjoy for free.

Last Black Friday, Nicolas Cole & team made $650k in 10 days.

“Nearly all of those sales came from email.” — Nicolas Cole

Naturally, when I understood he recorded a video of his process for creating the entire campaign, I sat down and watched the whole thing (even though it was way past my bedtime).

If you want to sell anything online, you can learn a lot here.

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If you have millions of subscribers but no engagement, you have nothing.

If you have 100 subscribers who open (almost) every email and love it, you have everything you need to build a thriving business.

A while back, I read this collection of smart strategies from top newsletter writers for boosting engagement—so you have an active, loving, ready-to-buy audience.

And not ghosts. 👻

If your open rates are down and you feel like you’re writing into the void, I highly recommend reading this.

Keep in mind not everything will apply to you (for example, most Substackers don’t have landing pages) but most advice is applicable & great.

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A few years ago, my husband sold his first business for $100K.

It’s not a humongous amount, and it wasn’t what he originally intended to do: certain circumstances forced him to play it this way.

Still, it’s a lot of money to land in your bank account “out of nowhere”. It led to weird feelings, actions and realizations I thought you’d like to know — especially if you’re trying to achieve something like this.

If you think more money will change your life, you can read about the “changes” we went through here.

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If you’re looking for sponsors for your newsletter, read this completely free post of Cool Tech for Solos.

And don’t forget to subscribe to Cool Tech for Solos, my second newsletter that gives you cool platforms & technology to start and grow your business.

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Have a great weekend, awesome solos!

Maya