Opportunity Recognition for Solopreneurs
Find things people want to buy.
When Steven Bartlett assessed entrepreneurs in the Dragon’s Den (the British version of Shark Tank), one of the main things he was looking for was their adaptability.
If entrepreneurs were in love with their ideas and reluctant to listen to feedback, Steven ran in the other direction.
You won’t believe how many successful ideas started as different ideas:
YouTube was supposed to be a video-based online dating platform.
Twitter was supposed to be a podcasting platform.
Slack was built for an online game.
Shopify started as a snowboard equipment store.
The business world is full of pivot stories, yet, most solopreneurs are slow to adapt.
They’re in love with their ideas, topics and products
They’re in love with their way of doing things
They’re in love with their vision of success
They feed off hope that $100 per month could become $10K per month if they just do more of the same
When the $100 doesn’t turn to $10K with “more work”, they burn out, lose hope and give up
Today, we fix this.
Learn opportunity recognition.
Success is about the what.
I’ll never stop repeating this.
Sell the wrong thing to the wrong people and you’re doomed.
Opportunity recognition should be 50% of your job as a solopreneur.
The other 50% can be distributed among creation and marketing/sales as you see fit (based on your type of offer).
Opportunity recognition is about finding the what.
It means:
Selling easy
Attracting the right audience
Growing your business (revenue) much faster
Focusing on what moves the needle (no more confusion)
That’s why Opportunity Recognition is a course in every university-level entrepreneurship program.
Today, you learn the basics from a solopreneur perspective in just one newsletter.