People Only Care About Results
We're designing your perfect offer.
Whether you’re selling a t-shirt or bookkeeping, you’re selling results.
One is be cool and comfortable, and always have something to wear.
The other one is pretty obvious to anyone who’s ever had to do taxes.
So what is the result you offer?
Don’t think too big.
New solopreneurs are afraid to promise big results.
That’s fair.
So promise small results.
Small results are still results. It’s progress & people care about progress.
Just look at what my husband sent me today:
Most solopreneurs think they should promise those $119 million dollars to their clients.
No. Just promise you’ll make them a few seconds faster this year.
They’re more likely to believe you and buy anyway.
A list of results to choose from.
I know most of you struggle to define the results they can offer.
So, here’s a list of specific terms you can use to describe the result-driven benefits of the typical digital offer (product, service or content).
You think because your offer is entertaining, it doesn’t really offer results? Think again! You’ll find a list of results for entertaining content offers below.