People Only Care About Results (Marketing)

We're designing your perfect Black Friday offer.

If you’re not up to date yet, this month, we’re building your irresistible Black Friday offers so you can start selling (next week).

Last time, we talked about the what of your offer. If you don’t know what to offer yet to make this Black Friday count (as a business person), click here to read this.

Today, we talk about the results of your offer.

People only care about results.

Whether you’re selling a t-shirt or bookkeeping, you’re selling results.

One is be cool and comfortable, and always have something to wear.

The other one is pretty obvious to anyone who’s ever had to do taxes.

So what is the result you offer?

Don’t think too big.

New solopreneurs are afraid to promise big results.

That’s fair.

So promise small results.

Small results are still results. It’s progress & people care about progress.

Just look at what my husband sent me today:

Most solopreneurs think they should promise those $119 million dollars to their clients.

No. Just promise you’ll make them a few seconds faster this year.

They’re more likely to believe you and buy anyway.

A list of results to choose from.

I know most of you struggle to define the results they can offer.

So, here’s a list of specific terms you can use to describe the result-driven benefits of the typical digital offer (product or service).

If you’ve done your homework from last time, you already know what you want to offer. Now, you just have to find the right benefit to match that.

Next week, on Tuesday, we’re defining your best clients and then I’m doing a unique Ask-Me-Anything Tuesday where I’ll help you formulate your offers so you’re ready to send them.

One last thing before the list.

The Smarter Solopreneurs newsletter subscription is going up in price end of this month.

I’m more than doubling it. It’s currently $6.90 per month and $69 for the year.

If you go paid before the end of the month, you’ll lock in that price.

With paid subscription to Smarter Solopreneurs, you get:

• 1-1 direct messaging coaching from a 6 figure writer and a certified life coach.

• Monthly webinars where we dig deeper into writing, marketing, selling and more.

• Access to all the content in Smarter Solopreneurs.

• Plus weekly community events, including Ask-Me-Anything Tuesday; Social Media Help Day; Friday Wins and more.

Plus, I’m launching The Solopreneur University on 19th of November.

My goal is to help create a world of 6+ figure solopreneurs. If you want to jump on board, there will be an upgrade button at the end of this e-mail.

Now, for the list of results you deliver.

Here it is—choose no more than two for your Black Day offer.

You think because your offer is entertaining, it doesn’t really offer results? Think again! You’ll find a list of results for entertaining content offers below.