If you want to stop competing with everyone in your field and just do you…
But you have no idea how to stand out in a highly saturated market where some people have a lot more credibility than you…
You’ll want to read this.
You don’t need to compete to win.
You need to set the right expectations about your work.
In this newsletter:
The Competition Mirage — what it is and why it’s dangerous
3 common competitive traps to avoid
Quick competition self-audit
Designing your “enough” offer — so you win by doing less
Communicating your “enough” offer as a premium
The sustainability check-list — so you don’t end up offering things you can’t deliver
All this in a 4-min read