If you’re worried that:
Your audience isn’t converting.
You have followers but not buyers.
You keep restarting your business because you can’t build momentum.
Then I can tell you the problem you have right now—and it’s probably not what you think.
It’s not that you don’t post enough.
It’s not that you don’t “offer value.”
It’s not that you’re not “consistent.”
It’s that you don’t have your Super Audience yet.
And probably that you think you’re not good enough to have a super audience yet.
But you are!
And by the end of this newsletter, you’ll know exactly how to attract your people.
What is a Super Audience?
Kevin Kelly calls them “true fans”. Seth Godin calls it a “tribe.”
Some people say you need 100, some say you need 1000.
This really depends on your business model.
The important thing is you need those people who would panic if you stopped doing what you’re doing.
Your Super Audience isn’t just loyal readers or clients. They’re advocates. They:
Buy from your repeatedly
Share your work
Actively recommend you
Send you thank you notes
Give you energy, confidence, and even new sales opportunities.
They’re the heartbeat of your business.
Why you need a Super Audience?
Two reasons:
(1) They give you certainty in an uncertain game. When you have them, you can launch something new and get traction fast. If you’re running a subscription business, they give you the minimum income you need.
(2) They help you grow in a powerful, authentic way. You can share their reviews for social proof; get notes on how to improve your offer; ask for referrals and get warm leads instantly.
How to build your Super Audience?
It happens in two stages:
Marketing — attracting the right people in the first place. Not everyone has the potential to be a part of your Super Audience
Delivery — turning buyers into believers once they experience your work.
Stage 1: Marketing
To attract people who have the capacity to become your most devoted fans, you need to use 3 science-backed marketing strategies that will make your offer irresistible to the right people, even if you’re a total beginner.