Smarter Solopreneurs

Smarter Solopreneurs

Smarter Strategy

The 3 Stages of Growth of a Solo Business

And when & how to go from stage to stage.

Maya Say's avatar
Maya Say
Jul 08, 2025
∙ Paid

5 years into solopreneurship, I was making around $50K per year working 2–4 hours per day.

(Which, back then, was 4x the average income in Bulgaria.)

I’d made it!

I could travel anywhere. I could skip work one day and work a full day the next.

We paid off our debt, and we could afford premium medical care which helped me get pregnant after 4 years of trying.

Yet, 5 years into solopreneurship, I gave up.

I was burnt out, sick of client work, exhausted.

I had everything I wanted but I hated the work.

Not liking the work sounds like a silly problem to have.

But if you’ve ever been in that situation, you know living like that long-term is impossible.

And since I didn’t know what to do, I simply gave up. I paused all my Fiverr gigs, cancelled my regular contracts and waved the white flag.

I was already pregnant, so I decided I’d focus on my baby for a while and figure it out later.

Luckily, my husband stepped up, took my freelance practice and turned it into a copywriting agency.

I wondered back then if my dream of being a solopreneur was a stupid lie that could never work long-term.

I know now that I just didn’t understand the stages of solopreneurship.

Anyone who’s stuck on stage one of solopreneurship for 5 years would burn out and give up.

So what should I have done? Let’s go through the stages and figure it out.

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