The end of pointless posting

It’s Saturday, so I’ll keep it short.

Stop worrying about writing more.

Stop worrying about publishing more.

Just write regularly and publish regularly.

Once a week is fine. Once every two weeks is fine (if you’re not in a hurry to grow). Regularly is the key word.

And, most importantly, write for your audience.

Here’s why (as seen in

Simon Owens's Media Newsletter

)

The end of pointless posting.

“Neha-Tamara Patel, an executive at British GQ, spoke to Press Gazette about why the magazine has significantly reduced its content output:

She said: “It was apparent to me that we were doing a lot of what I call ‘feeding the algorithm content’: lots of short-form news, a lot of quick fashion news, all of which was still within GQ’s world but from an audience perspective wasn’t really serving us long term.

“It meant that we had a lot of churn, a lot of people coming in for that quickfire content and then leaving again without really accessing the broader spectrum of what we do as a brand.

Now that the big tech platforms are sending a lot less traffic, publishers are slowly getting off the hamster wheel that required them to pump out large volumes of low-quality content. Instead, they're becoming more focused on serving their core audiences.”

You want a “rich” advice?

It’s Saturday. Go live.