Most solopreneurs say the right things to the wrong people.
Like when we pitch solutions to readers who don’t even know they have a problem.
Or when we waste time explaining the wrong things & readers want us to
Get
To
The
Point
Already
Urgh!
The result is low conversions & confused audiences.
And a lot of “why isn’t this working? I followed this template to the dot.”
You just have the wrong template for your audience.
That’s why Lesson 2 of the Wow Copy Program is about something foundational:
Stages of Awareness
You might’ve heard the term before, but most people treat it like theory. In this lesson, we make it practical.
When you understand how awareness works, you stop trying to convince people. You meet them where they already are.
You write emails that feel like “how did you know I needed this?” Sales pages that speak directly to that inner “yes.” Instagram captions that turn lurkers into buyers.
Here’s what we cover:
→ The 5 stages of awareness and how to spot them
→ What not to say at each stage (this alone will save you months of confusion)
→ How to adapt your language so your message lands, resonates, and converts
This lesson is now live. There’s a video waiting for you above, and a practical PDF below.
If you're new here
The Wow Copy Program is a paid-subscriber-only series.
It’s a mix of strategic insight + real-world-tested copywriting tools.
Think of it as your solo business’s unfair advantage—not another hypey copy course, but a sharp, simple way to write what works.
How do I know what works?
I’ve worked with 2300+ writing clients
Creating & editing the copy for 5000+ campaigns
And I’ve tested all my know-how by selling my own products, services and subscriptions (making $500K+ online)
So if you’ve ever wondered why your sales page isn’t converting, or your content doesn’t get replies, this is probably the missing piece.
Let’s fix it today.
See you inside,
Maya
PS. If you’re a paid sub, get the lesson PDF below.
