Building a solo business isn’t about doing everything.
Most things can be automated or outsourced to other solopreneurs these days.
Instead of doing everything, the solopreneurs you look up to focus on mastering the right things.
One of those things—the one that quietly powers many success stories—is copywriting.
Not the hypey kind. Not the “12-words-to-make-people-click” kind.
The real kind. The kind that makes you a sharper thinker, a better communicator, and, yes, a more effective seller.
Copywriting isn’t just how you sell.
It’s how you translate your value into words your audience wants to hear.
It’s how you connect. It’s how you serve. It’s how you stop being ignored.
That’s why today, I’m launching something special: The Wow Copy Program.
This is an ongoing educational series—a mix of video lessons and focused PDFs that give you both strategic insight and practical tools to write words that actually work.
Copywriting changed my business.
I spent a year struggling to explain what I did as a coach and why it mattered. Then I stumbled into a copywriting course and I was hooked.
Since then, I’ve written thousands of sales pages, emails, and ads for myself and for clients. I meet with some of my clients on monthly basis to discuss what’s worked and what hasn't: this means I’ve learned what works in the real world.
I’ve worked with 2300+ writing clients
Creating & editing the copy for 5000+ campaigns
And I’ve tested all my know-how by selling my own products, services and subscriptions
There are a lot of copywriting courses out there.
Many of them are high on theory, low on lived experience.
I’ve seen writers proudly list their $5K course credentials while clients quietly back away from the work they deliver.
This isn’t that.
The Wow Copy Program is built for solopreneurs who want clarity, impact, and traction. It blends the strategic and the practical. The zoomed-out view and the zoomed-in line edit.
This is for you if you want to build trust, resonate deeply, and ultimately sell without feeling salesy.
It’s exclusive to paid Substack subscribers. I won’t post it anywhere else, and I won’t sell it separately.
I’ll be rolling it out over the next few months—today is Lesson One.
Lesson One: Structures
If you’re a creative, “structure” might sound like a cage.
It’s not. It’s more like a ladder. It gives your ideas shape, flow, and power.
Structure means saying the right thing, at the right time, in the right order. Not rambling and hoping it works but communicating.
There’s a video lesson waiting for you above.
And a PDF below, where we dive deeper into how to think about structure like a pro - and exactly how I used my signature copywriting structure to make $1000+ by sending one email selling a mini product worth $29.
Let’s make your words work harder so you don’t have to.
Talk soon,
Maya
Paid subs will find a link to the Structures PDF below.
