The Power of Selling Just One Damn Good Offer

What's yours?

Marie Forleo is a badass.

She’s a #1 New York Times bestselling author, a regular at Oprah’s SuperSoul Sessions and her company is on the Inc. 500 list. 

But her success story is an underdog’s story. 

Growing up in New Jersey, she wasn’t handed a trust fund or Ivy League connections—she had her mom’s mantra, “Everything is Figureoutable,” and a relentless drive to create a life on her own terms.

Marie stumbled through prestigious jobs that left her exhausted and miserable; through part-time bartending and hip-hop dancing; through financial and personal struggles. 

It took her over a decade to build a business she was proud of and then, just when she was becoming successful, Marie gave up a $1 million revenue stream. 

Focus is magic. 

A few years ago, Marie burned out. 

Between one-on-one coaching, organising and participating in events, writing books, creating digital courses and running Marie TV, she felt anything but free. 

For a long time, she didn’t allow herself to stop. Success was finally coming, after all those years of hard work, and she remembered all too well her bartending days. 

But when she felt the stress was taking a toll on her health, she forced herself to make a decision. 

Marie wrote a long list with all her revenue streams. She wrote how much money each made her and how much time it took her. 

And then… Then, she added a column for how happy that work made her. Anything is quantifiable. 

That’s when Marie, someone who struggled to earn a living in New York for almost 10 years, decided to stop doing 1-1 coaching. 

Her 1-1 coaching was bringing her $1 million per year at the time—one of her highest-earning revenue streams. 

And yet, from a business perspective, Marie understood that selling her time that way was impossible to scale further. She also felt that it was limiting the amount of people she could reach and help. 

So she cut 1-1 coaching as an offering then and there. She fired her clients and rediscovered a huge chunk of time and energy which she focused on developing her signature program, B-School—one she’s sold to 80,000+ people (and it’s currently priced at just over $2000). 

Marie shares precisely in B-School that giving up on 1-1 coaching was the pivotal moment her business revenue soared. 

Currently, Marie has 3 deep dive programs: B-School, The Copy Cure and Time Genius. 

She opens each program for enrolment once per year.

That’s it. 

This means at any given point she’s only focused on selling one thing to one group of clients. 

That’s what I want you to do. 

Build your irresistible offer: the what. 

This month, you’re creating an irresistible offer that you’ll be able to start selling next week. 

That’s right, sales season has already started, and we need to get cracking. 

To build your irresistible offer, first, you need to decide what you’re selling. 

Here are a few irresistible offer ideas to inspire you, but feel free to create your own. 

Then we’ll talk about how to decide what to sell.