I’ve been a copywriter on Fiverr since 2014, and I’ve always done okay. A few years in, I started making $3-$4K on the platform and I honestly believed I’ve hit the platform’s ceiling.
A year and a half ago, as I was preparing to launch a new gig & researched competitors, I found Georgia Austin, a content writer from the UK.
Georgia had 90 orders in queue.
For reference, I usually have about 10 orders in queue.
First, I thought maybe she just delivers slowly.
Nope. Her delivery times were faster than mine. And her pricing was close to mine, too.
Which meant that Georgia made—using very rough math—9x more than I did.
9 x $4K = $36K per month.
Holy fuck!
Of course, she used help to create all that content, but so what? Her reviews were great, so clients were happy. She was ranking at the top in all categories, so Fiverr was happy.
I’m assuming she’s happy. A few weeks after I started following her on social media, she posted that she’d bought a Porsche.
That. Was. That.
I got obsessed with Georgia and her Fiverr strategy. I researched the hell out of her: I read all her gig descriptions, checked her tags & keywords, checked her overall online presence & even read her reviews.
In January this year, for the first time ever, I had a $10K month on Fiverr.
It’s not $36K, but still. I 2.5x my results mainly because I found the right role model & copied her.
Here’s what she did for me:
She inspired me, because she showed me it was possible.
She (unknowingly) taught me how to do it.
She (unknowingly) taught me what wasn’t for me. Some of her strategies weren’t a good fit, and accepting that helped me focus & improve other parts of my business.
Good role models are gold. They can literally change your life.
The problem is, most people don’t know how to use the concept of role models.
Here’s how to choose role models & how to “use them”.
A good role model is someone who’s a few steps ahead of you, not light years ahead of you. Someone who’s light years ahead of you has experience & resources you can’t even imagine at this point. Learning from them would be like a first grader learning writing from Steven King.
A good role model is someone who matches your personality and/or circumstances. I usually learn from women with similar values/lives to mine. I also often emulate people who are successful on the platforms I want to master.
You need at least 5 role models. There’s always more than one way to achieve anything, and it’s good to know your options.
A role model isn’t just someone you like. It’s someone you learn from. You notice what they do: which platforms they use; how often they post; how many e-mails they send out to their e-mail list. You read their website, you read their sales pages, you get their freebies & buy from them. You can even contact them directly with questions—some people are super cool about helping out.
Now that you know that, who are your 5 role models?
If you don’t know, start looking.
If you do, start learning.
If you’re stuck, find new role models.
Simple, right? I love it when things are simple.
Happy copying!
Maya
Great tip to choose role models not too far ahead of you, and ideally with experience of/empathy for where you are in life (family, age, type of business, whatever) - I made the mistake in the past of following too many folks who were miles ahead of me, which just made me impatient and down on myself for not growing faster. You're on of my role models btw!