This Week, Sell a Custom Marketing Plan

Your sell-ready offer for the week.

Let me know if this sounds familiar…

It’s another day of solopreneurship. You sit down at your laptop, coffee in hand, ready to figure out how to make your next move.

Your inbox is bursting with advice you didn’t ask for (or forgot you did): “Social media is a must!” “Writing is the holy grail!” “LinkedIn is where it’s at!”

You sigh, open a new tab, and type: “best marketing strategies for small businesses.” Ten minutes later, you’re in a full-on spiral, drowning in “expert” tips that all contradict each other.

Then you hop on Substack for a mental break, only to see a competitor crushing it — clean branding, killer messaging, promotional posts that feel like they’re speaking directly to your audience.

And you’re wondering: What do they know that I don’t?

Here’s what you’re missing: they’re not following a million random tips. They’ve got a plan — a custom marketing strategy that works for their business.

They follow it religiously and after a while, it bears fruit. 

If you’re a solopreneur who works with other solopreneurs or small business owners, a Custom Marketing Plan is a crazy valuable offer you can sell. 

Here’s how. 

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Create your Custom Marketing Plan offer.

Selling a custom marketing plan may seem complex, but it’s actually simpler than you think. 

Here’s what you need to build the Custom Marketing Plan offer:

• A questionnaire to send to clients. 

• A Marketing Plan template to fill out with advice based on their answers. 

• The 1–1 call is optional. You can add it to the offer if you want to increase the price. I recommend this for more seasoned solopreneurs. 

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Why sell a Custom Marketing Plan? 

• It solves a painful problem your clients experience daily: they know they should “do marketing” better, but have no idea what that means. 

• It offers an in-demand result: more visibility, more sales, and better online reputation. 

• It’s easy to deliver for anyone with expertise in online marketing. 

• Even if you aren’t a 100% expert, you can still help someone behind you. 

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How to use this if it doesn’t quite fit your niche? 

Easy peasy: this problem applies to any type of transformation where people are overwhelmed with conflicting advice. 

• Custom weight loss plan 

• Custom health improvement plan 

• Custom career plan 

Take the essence of the questionnaire and plan template, and restructure them slightly to make them your own. 

Keep reading to get: 

• Pricing suggestions. 

• Tools & resources for building your product. 

• Done-for-you sales copy to start selling today.

• Launch guide so you launch your offer & start selling it today. 

• A secret last step before you start. 

Click below to lock in 50% off Smarter Solopreneurs subscription for life. This deal is valid until the end of November.

Get smarter, get richer.

Pricing suggestions. 

For the basic version of the Custom Marketing Plan…