This Week, Sell Your Own Merchandise

Your sell-ready offer for the week, perfect for gift-giving. 🎁

Imagine this…

It’s the start of the holiday season.

You’re wandering through a bustling mall, surrounded by the same old options. Gift sets. Scented candles. More generic hoodies.

Your head spinning, you take a break in the closest cafe, order a cappuccino and contemplate the whole point of gift-giving.

And then it hits you: What if I could offer something better?

Your own merch. A custom hoodie with your tagline. A tote bag with your signature design. A journal that inspires your audience every day.

Not only is it a chance to give your audience something meaningful to gift their friends and family this Christmas, but it’s also a way to deepen your connection with them and expand your reach.

Of course, it’s about the money, too. Starbucks made 22% of their 2023 revenue from merchandise (around $8 billion).

Here’s the thing: creating your own merch isn’t just fun — it’s a game-changer for your business. It turns your ideas into tangible products people can hold, share, and love.

So, if you’re a solopreneur ready to sell your first merch this holiday season, you’re in the right place.

Let’s make it happen.

---

Create your merch offer.

You don’t have to be a designer or a photographer to create your own merch.

All it takes is having a cool idea.

Here’s what you need to create your merch.

• Choose the products you want to offer. I suggest you start with 3 products. It could be t-shirts, hoodies, mugs, tote bags, phone cases, key chains, journals and more. (We’ll explore this when we talk about the platforms you can use.)

• 1-3 simple designs. It could be just a quote, your tagline, or an image or design you’ve created. Think something people would love to wear.

---

Why sell merch?  

• People don’t forget you when you’re in their daily lives. Studies show customers remember brands better when they’re tied to tangible, useful items.​

• Merch spreads your message without you lifting a finger. A T-shirt with your tagline or a coffee mug with your artwork becomes a conversation starter. Having your audience promote your brand while sipping lattes is a marketing dream​.

• It’s not just selling; it’s creating identity. People love owning items that express who they are and what they value. If your merch represents a belief, vibe, or community they care about, they’ll wear it proudly, and that’s priceless​.

---

How to use this if it doesn’t quite fit your niche?

This fits every niche—except maybe if you’re all about B2B (working with businesses only, not end consumers).

If that’s the case, the best way to use this idea is to create merch to give away for the holidays.

I used to manage corporate sales in London, and Foxtons, the biggest property agency in the capital, was one of our key clients.

Every Christmas, we sent baskets of treats in their head office, including branded pens and journals of top quality.

I’ve literally had an agent call me and say, “I’m writing with one of your pens and I decided to call you and see if you can…”

Nice, no?

---

Keep reading to get: 

• Pricing guidelines & profit potential.

• The best platforms for building & selling your merch products. I’ve chosen the best platforms: with multiple product options and no upfront costs. 😍

• Done-for-you sales copy for your products.

• Launch guide so you launch your offer instantly.

• A secret last step before you start. 

Click below to lock in 50% off Smarter Solopreneurs subscription for life. This deal is valid until the end of November.

Get smarter, get richer.

Pricing guidelines & profit potential.

It depends on the products you choose to sell. Here’s how it goes: