A solo business often starts as a side hustle or a hobby which means money is not an immediate priority.
Tony Robins says:
Where focus goes, energy flows.
Which also means:
Where focus doesn’t go, energy doesn’t flow.
And many solopreneurs feel eek about money.
Instead, they:
focus on offering value
focus on gaining experience
focus on building an audience
focus on understanding the platform
I’ve seen this up close.
As a copywriter, I’ve worked with over 2000 solopreneurs who came to me when everything else had failed.
They struggled to monetise their skills and so they wanted me to write magical sales copy that would make their latest offer irresistible.
That’s when I turned from a copywriter to a marketing coach.
Because no copywriter can sell an unsellable offer.
And as a coach, I saw the same monetisation mistakes again and again.
It wasn’t about the sales copy.
Solve these problems and you, too, will be able to monetise your skills without needing a copywriter-magician.
The 5 deadly monetisation mistakes solopreneurs make.
#1. Postponing monetisation for later.
Too many solopreneurs build audiences of people who don’t care about their paid offers. So much time and potential—wasted! So what can you do that will instantly shift your business towards monetisation without making you feel sleazy?
#2. Selling what you want to sell, not what people want to pay for.
If you feel like people just don’t get it, this one is for you. Below, we’ll see how to sell the exact thing your customers are dying for (without selling your soul).
#3. Going wide on your offer (instead of deep).
When solopreneurs struggle with monetisation, they decide to fix the problem by offering more things instead of doing the right things better. Here’s exactly how to make your existing offers crazy better (it’s crazy easy!)
#4. Overpromising & ignoring the delivery part.
It’s easy to sell by overpromising. Especially because a lot of online gurus advise you to. The solopreneurs who do that usually monetise big during a launch—and lose all their customers later. So how can you sell a lot if you don’t over-inflate your promises?
#5. Setting “passive income” as a goal.
No such thing. Here’s what to aim for instead so you’re both rich and happy.
I’m going into more detail on how to fix these mistakes and start earning more below.