Use LEGO's Success Secrets to Grow Your Solo Business
Buyers' psychology for freelancers, creators and coaches.
LEGO has been around for almost 100 years.
Yet, it’s my 3 & 5 yo sons’ favourite toy.
How do you build this level of success? How do you stay not just relevant, but top-of-mind for generations?
Here are some numbers to show you just how huge LEGO is:
There are 400 billion pieces of LEGO in the world. Only about half of them are under my couch.
The tallest LEGO tower in the world is in Tel Aviv and sits at 117ft (about 35.5 meters).
In 2014, the LEGO movie was the fourth best-selling film. In 2015, their movies had grossed over $468 million at the box office.
LEGO is a household name.
Even though their business model is the opposite of the solopreneur’s business model, you can steal some of LEGO’s most successful marketing strategies and use them to build up your solo business.
Let’s see how.
Secret to Success: Steal LEGO’s Blueprint & Make Millions
In this newsletter:
What LEGO & IKEA have in common — and how you can apply it in your solo business.
What’s the Unity principle, and how do you use it even if you’re a new name in your industry?
How to milk the Exposure Effect, even with a $0 ad budget.
The not-so-secret ingredient of all huge success stories (that we sometimes ignore).
The IKEA effect.
The IKEA effect, named after the Swedish furniture giant, describes how people tend to value an object more if they make it themselves. More broadly, the IKEA effect speaks to how we tend to like things more if we’ve expended effort to create them.
As you can imagine, LEGO makes great use of the IKEA effect. They sell plastic bricks — but you turn those plastic bricks into anything you want.
