“When you deliver results clients will pay you more.”
Okay, that makes sense. But, like…
What results, exactly?
How do I deliver results when it all depends on whether clients act on my advice?
Even if they do, how do I prove I was the cause of the results?
What if I’m not even sure I deliver results at all?
If you’ve ever wondered about delivering results, this one is for you.
By the end of this newsletter, you’ll know exactly:
What type of results you (should) deliver. And what results you really shouldn’t promise.
How to deliver better results (if you feel like you aren’t doing as well as you’d like).
How to get results-focused testimonials from your audience.
Why results matter.
Understanding what results you deliver for your clients will help you:
Sell more. Just look at this sales page of Marie Forleo. Now, remember, Marie Forleo is a #1 NYT bestselling author and a rockstar of a coach—and she still leads her sales page with results-focused testimonials.
Raise prices. In a recent newsletter, Justin Welsh shared how he raised his prices from $250 per hour to $1800 per hour based on the results he found out he delivered.
Get confidence and clarity. Knowing the results you deliver—and what clients value most about working with you—shows you where to focus, how to increase your impact, and how to grow your business.
What type of results you deliver?
This is where most solopreneurs stumble.
They think they have to promise the biggest, loudest outcome—“I’ll make you rich. That’s not the only way to win.
There are plenty of solopreneurs who succeed doing other things.
Ava Bookbear’s newsletter has thousands of paid subscribers and here’s what she has to say about it:
There are two kinds of results a solopreneur could deliver:
Easy to measure.
Sales. Followers. Weight loss. These are clear numbers. Clear graphs. Easy to prove.
Hard to measure.
Clarity. Confidence. Joy. You can’t put them on a spreadsheet, but people feel them just as deeply.
If your gift leans toward the second, don’t pretend it’s the first. That’s how you end up with disappointed clients and a business that drains you.
Your job is to set expectations with honesty. To say, this is the result I help you reach.
Not the biggest promise. Not the flashiest outcome. The real one.
For me, it’s clarity. Frameworks for decision-making. A long-term mindset that favors slow, meaningful progress.
That’s what I deliver.
What do you?