Why People Don’t Buy From You—And How to Fix It, Fast
Sell subscriptions, products and services, effortlessly.
Selling is frustrating.
You know you’ve got something great—subscriptions, products, services—but for some reason… No one’s buying.
Maybe a sale here and there, but nothing close to what you expected.
It’s easy to start second-guessing yourself:
“Maybe my prices are too high."
“Maybe people just don’t see the value."
“Maybe the market is too saturated."
But deep down, you probably already know—none of these are the problem.
There are very specific reasons why people aren’t buying from you—and they have nothing to do with price or value.
The best part? You can fix your approach today and start seeing results within weeks.
Let’s talk potential.
People and businesses are buying things online every day.
Global online learning revenue grew to $185.2 billion in 2024, marking an 11% increase year-over-year. That’s insane money, all spent on digital courses.
As of early 2024, Substack has over 2 million paid subscriptions. This isn’t the number of individual subscribers because most individual subscribers pay for more than one Substack.
82% of B2B marketers, including solopreneurs who market their own services, see success selling their offers on LinkedIn.
Whatever it is that you’re selling as a solopreneur, the sheer potential is jaw-dropping.
Because as a solopreneur, you don’t really need millions in revenue. Your margin is almost 100%.
The reason I’m telling you this is that I want you to understand just how crucial this is: you learn sales, you unlock the Monte Cristo treasure.
And I know there’s a lot of information out there on how to sell online. So much, it gives me a headache just thinking about it.
That’s why, in this post, I’ve only selected the top 6 problems you need to address to start seeing results.
At least according to my 15 years of experience in sales & $500K earned online.
So let’s tackle these.
Not enough exposure.
If you don’t have exposure, you don’t have a business—you have a hobby.
The first goal of any solopreneur isn’t sales, it’s attention. Because without attention, no one even knows you exist, which means no clicks, no conversions, no cash flow.
I see too many solopreneurs focusing on sales too early in the process. When you focus on sales, it means you don’t focus on exposure. When you don’t focus on exposure, exposure stalls. Then sales stall.
That’s why your first priority should be getting in front of people. Pick two (maybe three) platforms, master them, and post relentlessly.
It doesn’t matter which platforms. What matters is consistency. You need to be showing up daily, sharing value, and positioning yourself as the go-to in your niche.
The more you show up, the more trust you build. The more trust you build, the more sales happen without you needing to beg for them.
By the way, it’s ridiculously easy to get attention these days, especially on newer platforms like Substack (yes, that’s still new) and Bluesy; or undervalued platforms like LinkedIn. So if you think that won’t be “fast enough”—you’re wrong.
You’ll sell more if you grow exposure and then start selling, than if you try to sell to 5 people.
Exposure first. Sales second. That’s how you win.
Have “sales mode”.
Your offer should always be there—at the end of emails, in some posts, mentioned casually. Because when people need what you offer, they should already know exactly where to find it.
But there’s a difference between always selling and always being in sales mode. If you’re pushing hard all the time, people tune out. It works short-term, but long-term, retention tanks. No one sticks around for a non-stop sales pitch.
Real growth happens in jumps, not a smooth upward curve. Exposure. Sales. Exposure. Sales. That’s the rhythm.
When you’re focused on getting attention, don’t stress over low sales. When you’re focused on selling, don’t stress over unsubscribes. It’s all part of the cycle. The key? Know which phase you’re in—and own it.