Have you ever felt like you had no idea what you were doing?
That’s exactly how I felt in 2014 when I quit my job to become a life coach.
I really tried. I paid for a coaching certification. I built a good-looking website. I ran ads. I wrote for a self-development blog. I paid to create profiles on life coaching platforms.
It was this huge effort… yet results didn’t come. Worse, in my heart of hearts, I knew they wouldn’t.
Something was off. I was doing things “right”, but it felt wrong and I didn’t know why.
I didn’t know what to prioritise.
Even when I got clients and some money, I didn’t know how to scale.
I didn’t know how to position myself well.
My content sounded like everyone else’s.
And my clients struggled to pay my fees, even though I was super cheap. Why was I attracting these clients?
Everyone preached that you should build an email list, be a thought leader, show up on social media.
But back then, these things seemed completely out of reach for me.
Fast forward 11 years.
I make $100K+ as a solopreneur. I’ve been featured in Business Insider and Metro UK. My clients happily pay me thousands per month.
My online content will soon reach a million views. I’ve built a community of 7000 standout solopreneurs without paying a dime for ads.
So how did I do that?
While my business was driven by tactics—go on this platform, follow that advice, sell something—my success accelerated only when my strategy clicked.
For the first few years, I made ~$10K per year.
For the next few, $40–70K per year.
Only in the last 3 years did I cross the $100K milestone.
And this year, I’m on my way to double it.
Most solopreneurs spend 0 minutes per day thinking about their business.
They spend a lot of time worrying.
They spend a lot of time doing things someone else told them to do (even if they’re not sure they’re right for them).
They spend a lot of time trying and hoping.
But almost no time thinking and strategising.
If that’s you, it’s not your fault.
We’re educated to be experts (employees) or managers (corporate leaders). We’re not taught how to be solopreneurs.
So how do we think about our business? What do we even think about? What decisions matter? What foundations guide us?
Because we lack this, we turn to tactics and money-making advice—things that might work for now, but what about tomorrow?
Today, here, you’re starting a completely new journey.
You’re learning how to think about your solo business the way billionaires think about their businesses.
The way Bill Gates thought about Microsoft—spending hours reading and thinking about strategy, not just coding.
The way Warren Buffet thinks about his investments. (He says he spends 80% of his work day thinking.)
The way Oprah Winfrey thinks about her empire.
The way all self-made business leaders think about their work.
And it starts with understanding why theory matters.