Systems don’t really “want” things but they behave as if they do.
One of the most popular concepts in System Thinking is that every system is perfectly designed to get the results it gets. So the fastest way to understand a system is to assume intent.
So how and why did solopreneurship emerge? Why does the system wants us, solopreneurs?
When we talk about solopreneurship, the “system” includes the global economy, governments, capital markets, and large corporations, all interacting, adapting, and optimizing for survival.
Understanding how this system works and what it wants from us is the only way for us to control the narrative; to choose, instead of to be chosen for a position we dislike and then discarded.
Because no man is stronger than the system. If our goals match its goals, we will win. And…
“If we choose not to see the system, we will always be at a disadvantage.” — Seth Godin
If you’re considering going paid, here’s what we’ll be talking about in Smarter Solopreneurs in 2026. In this post, we’ll talk about why the system wants solopreneurs & the scientific ways to find painful problems the system needs you to solve.
Why the system wants solopreneurs?
The core shift that’s happening is this: