Why these sales pages make you want to buy
Why these sales pages make you want to buy
From a pro copywriter.
When I hold a credit card, I’m like a crazy person.
Which is why I keep my wallet conveniently away anytime I’m in front of a computer.
But today was tough.
To write this newsletter for you, I read the sales pages of 10 solopreneurs who make $1 million+ dollars per year + 1 solopreneur who makes multiple six figures.
I was reading these pages for research — but they had me walking to my purse multiple times.
It took effort to stop myself from buying everything.
What about these pages was so powerful? It’s little golden nuggets of sales copy that I’ve collected for you so you can:
Repurpose the phrases for your own sales page / sales e-mails / sales anything.
Learn what sells best in this crazy competitive online world.
FYI, this is an insane (and long) sale copy library that you’ll want to bookmark for later.
The solopreneurs we’re learning from.
Vince Sant, a multi-millionaire fitness coach to the stars, creator of V-Shred.
Matthew Hussey, relationship coach & best-selling author. We’re looking into his retreat’s landing page.
Dan Koe made $4.5 million last year selling 3 signature programs. Today, we’re looking at the Modern Mastery landing page.
- Awosika, a millionaire writer & author of multiple books. Creator of the Words to Dollars program, which he sells only in his newsletter. We’re reviewing one of his sales e-mails.
Marie Forleo is a multiple 7-figure coach & entrepreneur (started as a solopreneur). We’re looking at The Copy Cure landing page.
Justin Welsh launched his Creator MBA program in January this year and made — wait for it — $1.61M. I’m checking out the landing page to see what the fuss is all about.
Bushra Azhar is a self-made millionaire from the Middle East featured in Forbes, Inc., BI and God knows where else. She creates programs about sales & marketing rooted in buyers’ psychology. We’re looking at her Micro-Hacks Lab.
Katelyn Bourgoin writes Why We Buy — a newsletter about buyers’ psychology with 73K+ subscribers. A few months ago, she and Phil Agnew published a copywriting book called Wallet Opening Words (yes, it spells WOW). I love their sales page.
- , a blogger with over 1 million views, is big on multiple platforms and sells many online programs. Today, I look at his LinkedIn Bad-Assery landing page.
Charmaine Pocek is a resume writer and one of Fiverr’s star freelancers who’s made over $1 million on the platform. One of Charmaine’s premium offers is career coaching. Her sales page is quite simple — but the copy works.
Eve Arnold hasn’t crossed the million-dollar mark yet (as far as I know), but she’s built a 100K+ audience across multiple platforms (incl. 20K subscriber newsletter) and makes $100K+ writing online. I’m looking into her Medium Blueprint program (which was a $16K launch for Eve).
My sales copy structure.
This is the structure I use for almost all of my copywriting clients:
Problem. What’s the problem you’re solving?
Promise. What are the results you’re promising?
Solution. How exactly will you help people achieve these results?
Credibility. Why are you / is your product their best choice?
Call to action. What do you want them to do?
To make it easier for you to repurpose the best sales snippets of the solopreneur rockstars, I’ve distributed them into these sections so you can easily browse and choose an inspiration for when you’re writing your sales copy.
You’ll want to bookmark this issue.
The snippets that made these sales pages so damn effective.
Problem. Make sure it’s a real problem, not something you think is a problem.
Each of us has a complicated relationship with at least one person in our lives. Whether it’s a difficult boss, a strained friendship, a broken romance, or a just plain toxic family member.
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You have skills, interests, and passions but struggle to build a low-effort high-income in the age of opportunity…
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What is actually holding you back from enjoying even the most mundane moments of your life, creatively making money, and having an endless source of high-energy?
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You overwhelm yourself with tasks, get mentally paralyzed, and get very little done (while knowing you are capable of more). You don’t have direction, clarity, or “enough time in the day.”
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You feel like you aren’t ready to heavily monetize what you’ve learned (when people with baseline level skills are getting to 4–5 figures in a matter of months).
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Your circle of friends, family, and acquaintances’ uninformed and pessimistic opinions are slowly draining your drive. They don’t seem interested in a better life.
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Continuing to make little to no progress, get discouraged, quit, and repeat all over again until the worst happens… You become bitter, cynical, and pessimistic about growing yourself and your business (acting like it’s not the only worthwhile thing to pursue.)
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“Anyone can do it, but not everyone.” Everyone is not going to read this landing page. Everyone is busy watching the news and freaking out. Everyone is focused on parts of life that don’t matter.”
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It’s hard to condense everything you do into a simple & easy to understand message that says what you do and how it can help your clients.
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The world is noisy. Great copy is more than an essential skill, it’s your superpower to get people to pay attention to your message.
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There’s no single trusted source you can turn to for a step-by-step process to follow. One that’s rooted in reality vs. “hacks” and short-term “tricks” from people who haven’t really done it.
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What’s needed to deliver “the right messages, to the right people, at the right time”?
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We all have the same 24 hours in every day — but why do some people get so much more done?
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Ditch cookie-cutter writing templates that make you feel like an amateur.
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Today anyone with a pulse and access to ChatGPT thinks they’re a copywriter… Writing copy may be easier than ever. But writing copy that drives sales is still f*#king hard.
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The trouble is… you don’t know what you don’t know.
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Every time you publish a new ad, opt-in page, or sales page it feels like a guessing game.
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Do you often feel like there’s a missing link that’s holding you back from hitting your conversion goals?
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And, if writing words is your job, how do you explain copy revisions to your client or team so you look like a total pro? (And not a newbie).
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LinkedIn Looks So Easy… Why do you see everyone else blowing up on LinkedIn, but you can’t seem to crack it?
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Smart, motivated people still fail without the right process
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You spent days editing and tweaking. Finally, you resolve with yourself to publish the thing, so you do. You’re nervous, you shut the laptop and go off to distract yourself. A day later you come back to the screen.
Crickets.
Promise. Promise BIG. It’ll make you work harder.
Results built for your body
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Skip the guesswork and get REAL results in just weeks
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6 magical days
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Live life in a state of confidence.
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You’ll learn how to create energy and passion to accomplish the things you want most in life. No more struggling with your heart fighting your head.
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We’ll help you rebuild those relationships that are salvageable, and stop you from being emotionally impacted by the ones that have previously weighed you down.
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Learn how to package up your knowledge and skills into something you can sell (even if you have the weirdest interests and skillset).
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Become a laser-focused machine (because modern society is good at throwing unimportant distractions your way).
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Accomplish your 3-year goals in 3 months by implementing our 6-step process.
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Learn exactly how to build a name for yourself, gain authority similar to your favorite author, and grow digital assets that will increase in value as you progress.
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Fast-track your way to four-figure months.
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Understand who you are, how you work, and how to optimize your workflow into 3–4 hours a day.
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Take your existing audience and extract $10,000 from it by landing high-ticket clients without using complex sales strategies.
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…so that your clients stay and pay you again. And again.
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You will get crystal clear.
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I want you to have a cash-flowing, freedom business in the future. But I also want you to have clarity and a clear action plan today.
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How to write copy that’s powerful, persuasive, and 100% YOU, so people will love — and buy — what you sell.
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Write faster & easier.
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There’s a hungry audience out there who needs exactly what you sell. We’ll show you how to reach them.
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No more rambling, boring copy that misses the mark. Your writing will get to the point, leap off the page, and connect from the heart.
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You’ll learn tricks even the pros want to know!
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If you’re not already the most persuasive, influential, results-getting writer you can possibly be, then The Copy Cure will transform your writing, your business, and your life, guaranteed.
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…affords you the freedom to do everything you want… and nothing you don’t.
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You’re going to learn how to capitalize on what makes you unique.
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Install This Micro Offer Strategy & Have It Make You $3K in 3 Days Even If You Have Never Sold a Micro Offer or Any Offer Before
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Make tiny copy tweaks that drive big sales.
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Become a copy scientist and master the psychology of persuasion.
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Build an audience on LinkedIn with just 15 minutes per day.
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There are 1 billion people on LinkedIn. In this course, you’ll learn how a select few individuals make it.
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Grow quickly, save time, make money.
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How to turn your LinkedIn presence into higher paychecks, bigger deals, and an audience who can’t wait to hand you their hard-earned cash.
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Writers can can use LinkedIn to test out ideas for articles, build a raving readership, and promote books to an audience that actually has money.
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“A few secrets you’ll unlock when you join:
LinkedIn’s “organic reach advantage” that makes it possible to go viral on your VERY FIRST post.
6 topics to write about on LinkedIn that pretty much ALWAYS get attention (and 4 more to try out if those aren’t working)
The surprising difference between 2 posts of identical content… but 1 gets 10x the engagement
4 words I recommend using in EVERY LinkedIn post you create”
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In just 1–2 short weeks, you will gain exponential confidence while applying and interviewing for careers you did not even know existed!
Solution. Now is the time to get into details.
1–1 training
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Custom program
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UNLIMITED email and text message support with your own trainer
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Daily Premium Workout + Motivation Content
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Invitation-only event
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The TWO tools that will lead to 10 years’ worth of personal growth in just 6 days.
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I’ll show you how to silence your excuses once and for all
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You’re invited to a secret, magical party (sorry, no spoilers!)
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Intimate immersion session focused on your love life.
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My own performance system (performance = high-energy, high-productivity, and mental clarity).
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I’ll Build Your Offer From Scratch
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Business is much less stressful when you know that your offer converts. It makes marketing much easier and shortens your sales cycle. This is why the first thing we’ll do together is take your existing assets & use them to craft your high-ticket offer.
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We’ll build a content creation system to help you better leverage your existing audience and followers.
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Then we have a conversation on what you want to do next.
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Powerful exercises to instantly transform your copy.
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Writing prompts & proven formulas (you can’t get it wrong!)
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8 Behind-the-curtain masterclasses with world-class copywriters
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Straightforward, “hype-free” training.
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I’m going to teach you a simple, 2-part framework for coming up with and validating business ideas.
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Here I’m going to lay out a complete framework for creating compelling offers — no matter what you sell, and who you’re selling to.
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How to look at your most important numbers, run experiments, and use what you learn to grow faster and better.
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How to determine what should be automated — and what shouldn’t.
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The 10 frameworks I use to create great content that helps me continue to build my audience, get more customers, and develop better offers.
11 Yes-Activator offers that will have people throwing their wallets at your face. Use these to re-position existing offers.
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Instant authority builder training.
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“Focus on: Micro solutions, Micro skills, Micro optimisations, Micro offers, Micro services, Micro YESes, Micro lessons, Micro everything…
Things that take less than: 30 minutes to learn, 30 minutes to deploy, 30 minutes to monetise
In short: Do it fast, Do it micro, Do it ugly
Because Money Loves Speed”
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Discover 26.5 science-backed copywriting techniques
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Get a binge-able course, cheat-sheet resources, and a community to help you earn more through LinkedIn.
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Learn both the primary and secondary tactics for adding thousands of people to your audience.
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Learn how to find success on LinkedIn by capturing data around your all-star content to unleash my “repeater strategy.”
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We start with a career strategy session to determine and define your aspirations, and target roles that exceed them. You will get 3–5 potential ways to “pivot” so you can make sure you are making the correct choice.
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This includes a “hidden” market that I learned about over my 20+ years recruiting — there is an exciting “career world” when you step outside of job sites!
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Salary/offer negotiations; you would not believe the things we can have added to your offer.
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The best writers? They have systems, processes, fall-backs and frameworks that they use to get the best out of each and every story.
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But the Medium Blueprint is everything I know about writing stories on Medium and after 1000+ stories, I know a thing or two.
Credibility. Give us everything you’re proud of, LOTS of testimonials, and a money-back guarantee.
30-Day Money Back Guarantee
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I am the marketing consultant for some of your favorite content creators, coaches, authors, influencers, and other one-person businesses.
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I’ve generated 7+ figures in profit for my clients.
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I built a 6 figure freelancing business. I had the money, but I hated the work. (Relatability is also credibility).
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Words to Dollars is an asset. Not a liability. You’re free to leave whenever and make no further payments.
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Over 22,775 students have transformed their writing — and skyrocketed their profits — with The Copy Cure.
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My new course, The Creator MBA, is the result of 5 years of expertise, proven methods, and actionable strategies.
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As I’ve built my business to $5+ million in revenue and 30,000+ customers, I’ve been recording everything. What’s worked, and what hasn’t.
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I’m Bushra- Self-made Multimillionaire, Best-Selling Author, Mad Scientist: I started in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $16M+ in sales in less than 10 years.
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Phill and Katelyn are recommended by marketers, copywriters, and founders from the world’s fastest-growing companies.
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My clients interview for 85% of the jobs they apply to — your search will be productive and save you hundreds of hours.
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The exact system I’ve used to go from zero to 86k and four figures a month.
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Designed by someone working a day job. Designed for people working a day job.
Call to action. Make it irresistible.
“I want to train with Marie”
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