You don't trust yourself as a creator
And that's a problem.
Become a paid subscriber to figure out what NOT to do as a solopreneur, enjoy your business more and make more money.
If you treat metrics as an identity, every result redefines who you are. A bad week = you're bad. You optimise for the next dopamine hit.
But in the first 3–12 months, your metrics mostly reflect how well you've copied the platform's current grammar — the posting time, the hook format, the topic trend — not whether your actual perspective is connecting with the right people.
And even after that, surface-level self-trust ("I know what I think") is common.
Operational self-trust ("I act on what I think without needing external approval first") is rare.
The diagnostic is not what you believe in principle, it's what you do under pressure.
It’s those rare creators that stand up for something they believe in that we end up looking up to. Here’s what they do (instead of watching the results of every post) & how to become one.
Like many creators, Bo Kevin, a film-maker, reached a point of burnout where his worth was tied to the performance of his last post.