How To Simplify Your Offer If It's Hard To Understand
DON'T monetize everything, everywhere, all at once.
99% of new solopreneurs — and ESPECIALLY Substack writers — make their paid offers so complicated that no one ever understands them.
“Find your inner light” courses
“Become a better you” newsletters
“Get healthier” coaching
“Amazing copywriting” services
“Mental health” ebooks
Look, I get it! I was YOU 12 years ago when I launched my pink business & relationship coaching website where I wrote blog posts about self development.
People have no clue what they would get if they pay you.
And who would buy something they don’t understand??
Simplifying your offer sounds easy, but it isn’t.
I know because I’ve worked with over 2000 solopreneurs one-on-one and I’ve heard what they think:
But I want to have freedom to do whatever I want.
But this (huge!) competitor has the same offer and makes it work.
My friend told me this part of my offer is the best.
My offer is for everyone who needs it / who gets it.
My offer is too complicated to simplify.
I want my offer to have more value, not less.
I can’t simplify my offer because the problem I solve is too complicated.
Listen.
This type of thinking is keeping you poor because:
No one can have FULL freedom. As a solopreneur, you have the freedom to choose your constraints, and that’s a lot! If you want full freedom, journal.
Big competitors have earned the right to do vague offers because they have A LOT of credibility. Become famous first, then make vague offers.
Is your friend really in your ideal audience?
Your offer will have more value if you make it BETTER not BIGGER
Making your offer simple doesn’t mean promising simple solutions. It just means being specific.
So. If you’re ready to join the solopreneurs who know what they’re doing…
It’s time to simplify your offer and make it both easier to sell AND easier to deliver.
Here’s how.