No one taught us how to be solopreneurs.

Enough with the hacks and hustle. This one is about creating work you’re proud of — and a profitable solo business that lasts.

Photo by Maxime Horlaville on Unsplash

There are schools for professionals and schools for business owners.

No school for solopreneurs.

And yet, solopreneurship is one of the hottest “jobs”, with millions of people transitioning to solopreneurship every year. 

Here’s why

If you stop learning or stop doing, you’re a dead man.

You want to be a writer? Learn how to write things people read. Then, offer them unputdownable writing.

You want to make your audience smarter? You better keep getting smarter yourself and learn how to break it down. 

You want to solve your audience’s problems? Your products or services don’t have to be just “relevant.” They have to be the ultimate game-changer. The exact medicine your people were looking for.

It takes learning and doing. 

If you keep learning and doing, you’ll see how rewarding solopreneurship can be.

No job can give you that salary while allowing you to do only what you love, whenever you want to.

No business can give you that freedom and profit margin.

But why am I here to talk to you about solopreneurship?

Back in 2014, I quit my well-paid job in sales to become a life coach — and I was wildly unsuccessful.

The first year, I made $2400. Yes, for the entire year.

I wasn’t about to give up, though. Struggling to find a way, I stumbled onto copywriting. I always loved to write, so I got hooked.

Fast forward 10 years, and I’m making $100K+ per year online. I’m featured in Business Insider, I’m a top 1% freelancer on Fiverr, and my Medium stories have been read by 220K people.

Because I’m striving to grow my business to 7 figures, I also read & follow the most influential solopreneurs in the world — and I often curate their best ideas for my readers.

In Smarter Solopreneurs, I help solopreneurs at all stages find the knowledge and support they need to kickstart, grow & redefine their solo businesses.

And today, I’m here to tell you what to focus on based on the stage of your solo business.

What to focus on based on the stage of your solo business.

Are you an aspiring solopreneur who doesn’t know how to start?

Here are the most important things to learn:

• Work on your confidence. Stop doubting yourself and just start — you’ll figure it out as you go.

• Choose your audience & create your first offer based on that. Tony Robins says that success comes when you fall in love with your audience. Then, you’ll always find a way to serve them best.

• Start learning online marketing & how you can make money online. There are SO many options. 

Are you a beginner who makes some money as a solopreneur but doesn’t know how to grow?

Here are the most important things to learn:

• Strengthen your consistency muscle. Beginners are overwhelmed by options, which is why they struggle to make a decision. They start, they stop, they half-ass things. They’ll miss great opportunities because they don’t know how to make decisions and stay consistent. 

• Learn how to use social media. No need to go ultra-professional: if you learn what each platform does and how to show up in a professional manner, you’ll be ready for growth.

• Start an e-mail list or learn more strategies to grow your e-mail list. Russel Brunson says the money’s in the list. Now is your time to start one.

Are you a full-time solopreneur who wants to become a sought-after name in your industry & reach thought leadership status?

Here are the most important things to learn:

• Learn mental models. If you have to rise to the next level, you have to learn how to think differently. Mental models will make you smarter, more creative, and a better decision-maker.

• Learn how to come up with better ideas and do better research. The most successful solopreneurs know that both ideas and execution matter. To always have amazing, relevant ideas and execute them to perfection, you need to learn how to research like a pro.

• Become your own publicist & get some publicity. PR is the best marketing. Adding the logos of big publications next to your name and reaching their audience of millions is a business game changer. Now, you can do it on your own with a little guidance & support.

But there’s more!

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