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I thought you were going to say premium was the most profitable, but makes sense that average can outperform due to volume

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Yes, average is supposed to be highly scalable and the average price makes it easy to sell to more people. Premium is more about increasing lifetime value of customers. It involves you working more so itтАЩs hard to scale.

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Yeah that makes a lot of sense, as by definition most people don't want or can't pay premium.

Okay, is lifetime value an important metric?

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