Yes, average is supposed to be highly scalable and the average price makes it easy to sell to more people. Premium is more about increasing lifetime value of customers. It involves you working more so it’s hard to scale.
I too have seen A LOT that entrepreneurs miss the opportunity to use emails to sell. And if they do use it, they throw everything in there (guilty of this too in my early days). And I think it’s such a great space to sell because those people are wanting to be in your world!
Maya I would love to be reviewed in your upcoming webinar! I saved the date on my calendar.
Yes please
Welcome aboard, Janet! So excited to have you here ❤️
Thanks Maya ❤️
I thought you were going to say premium was the most profitable, but makes sense that average can outperform due to volume
Yes, average is supposed to be highly scalable and the average price makes it easy to sell to more people. Premium is more about increasing lifetime value of customers. It involves you working more so it’s hard to scale.
Yeah that makes a lot of sense, as by definition most people don't want or can't pay premium.
Okay, is lifetime value an important metric?
I too have seen A LOT that entrepreneurs miss the opportunity to use emails to sell. And if they do use it, they throw everything in there (guilty of this too in my early days). And I think it’s such a great space to sell because those people are wanting to be in your world!
Maya I would love to be reviewed in your upcoming webinar! I saved the date on my calendar.